Marketing: Crafting Value & Connecting Audiences
Marketing shapes how products and brands reach and resonate with customers through strategy, pricing, advertising, digital, research, and more.
Two main paths:
Agency — Work across multiple brands, creating campaigns and managing client relationships in full-service or boutique agencies.
In-House — Focus on one brand, handling marketing internally within a company’s team.
Success requires creativity, problem-solving, analytics, and communication skills. Our program covers target markets, positioning, product development, distribution, pricing, and promotion strategies—preparing you to make an impact.
Key hiring months (both internships and full-time jobs) for this industry are generally November through February, however, some opportunities may appear as late as June in the hiring cycle. Most agencies hire “just-in-time,” meaning they hope to hire employees who can start working immediately.
Graduate Students: Internships for graduate students can sometimes be hard to find, so build skills and experiences in other ways and focus on networking and your application for full-time jobs.
MS/MBA Hiring Timeline Overview
| Sector | Internship Recruiting | FT Recruiting | Notes |
|---|---|---|---|
| Large Advertising Agencies | Apps open Aug – Nov; interviews Dec – Feb; offers Feb – Mar | Apps open Sep – Nov; interviews Oct – Dec; offers Dec – Jan | Structured cycles; early deadlines; strong portfolios and networking essential. |
| Boutique/ Small Agencies | Apps open Jan – Mar; interviews Feb – Apr; offers Mar – Apr | Rolling or Spring (Feb – May); as positions open | Less formal; later cycles; proactive outreach and networking highly valuable. |
| Digital/ Performance Marketing | Apps open Sep – Dec; interviews Nov – Feb; offers Feb – Mar | Year-round, with peaks in spring and fall | Fast-paced; technical assessments common; roles filled as needed. |
| In-House Corporate Marketing | Two cycles: Fall (Sep – Nov) & Spring (Jan – Mar); interviews and offers follow each cycle | Apps open Jan – Mar; interviews Feb – Apr; offers Apr – May | Larger firms recruit earlier; rotational programs may open in fall; use campus resources. |
| Brand/ Content Marketing | Apps open Jan – Mar; interviews Feb – Apr; offers Apr – May | Apps open Jan – Mar; interviews Feb – Apr; offers Apr – May | Portfolio and writing samples required; creative interviews common. |
| PR Agencies (Generalist) | Apps open Nov – Feb; interviews Dec – Apr; offers Feb – May | Apps open Jan – Mar; interviews Feb – Apr; offers Apr – May | Follows agency cycles; writing tests and case studies common. |
| Tech PR | Apps open Dec – Feb; interviews Feb– Mar; offers Mar – Apr | Apps open Jan – Mar; interviews Feb– Apr; offers Apr – May | May require technical literacy; aligns with tech industry trends and launches. |
| Healthcare PR | Apps open Jan – Mar; interviews Feb – Apr; offers Apr – May | Apps open Jan – Mar; interviews Feb – Apr; offers Apr – May | Emphasis on regulatory knowledge; sector-specific writing samples may be required. |
| Entertainment/ Sports Marketing/ PR | Apps open Nov – Feb; interviews Jan – Mar; offers Mar – Apr | Apps open Nov – Feb; interviews Jan – Mar; offers Mar – Apr | Timelines align with event/season cycles; networking and prior experience highly valued. |
See more on Interstride, Detailed Hiring Timeline for Graduate Students, Industry Data
Keywords for Job/Internship Search
| Business Development | Brand Management | Marketing Strategy |
| Advertising | Digital Marketing | Content Marketing |
| Search Engine Optimization (SEO) | Marketing Analytics | Social Media |
Sample Job Titles
| Business Development Specialist | Brand Manager | Marketing Manager |
| Account Executive | Marketing Analyst | Content Marketing |
| Product Marketing Manager | Content Creator | Social Media Manager |
Check out the Labor Market Insights module below for more keywords and job titles.
Sample Industry Job Boards
- American Marketing Association Job Board
- Marketing Hire
- Media Bistro
- Designer, Creatives and Developers Jobs Board | Authentic Positions
- PRSA Jobcenter
- Built In
These job boards are starting points, not a complete list. Review each board for current postings, filters, and relevance before applying. Also search Kogod Talent Network, employer career pages, LinkedIn, and industry associations.
Taking on leadership or e-board roles in student clubs is a great way of building skills and competencies as well as your network!
- AU Fashion Society
- Kogod Women in Business
- Alpha Kappa Psi
Professional associations change names, membership options, event calendars, and job boards over time. Review links annually and prioritize organizations that offer student membership, events, certifications, job boards, or networking opportunities.
Portfolio and Proof of Work
Marketing, advertising, and PR employers often want evidence of your writing, analytics, creativity, and campaign thinking. Build a small portfolio with class projects, campaign briefs, writing samples, analytics dashboards, social content, presentations, or job simulations. Do not include confidential employer or client work without permission.
