Marketing involves the process of producing, pricing, communicating, and delivering offerings of value that encompass branding, advertising, digital, research, and more.
There are two main paths to take in marketing: in-house and agency.
Agency
Advertising agencies establish and maintain the relationship between the companies, customers, and products, as well as create effective campaigns. Marketing and advertising professionals may work in full-service agencies (which incorporates marketing strategy development, ad creation, media planning and buying, account planning and research), and production or boutiques. Working at an agency means you can work on a variety of brands at once.
In-House
In-house is when the marketing activities are handled internally by a marketing department of a company. Working in-house means you work solely on one brand. Advertising establishes and maintains the relationships between the companies, customers, and products, as well as creates effective campaigns. Marketing and advertising professionals may work in full-service agencies (which incorporates marketing strategy development, ad creation, media planning and buying, account planning and research, and production or boutiques. Skills employers seek are creativity, problem-solving, analytical, and communication. The programs provide students with a thorough understanding of key marketing concepts such as target market selection, position, new product/service development, distribution strategies, pricing strategies, and promotion strategies.
Key hiring months (both internships and full-time jobs) for this industry are generally November through February, however, some opportunities may appear as late as June in the hiring cycle. Most agencies hire on a rolling basis, meaning they hope to hire employees who can start working immediately. Terms to use when searching for a job include marketing, brand management, advertising, client engagement, sales, marketing strategy, and account executive.​​​​​​​​​​​​​
International Students: Recruitment can vary depending on your function and industry interest, so check out more information on Interstride.
Graduate Students: Internships for graduate students can sometimes be hard to find, so build skills and experiences in other ways and focus on networking and your application for full-time jobs.
MBAs: Hiring timeline for full-time roles start mid-August with postings and offers from internships. MBA internships open in September with conferences and events by employers along with online postings. For jobs or internships openings tend to be by function and industry starting with: human resources, banking, consulting, big tech and healthcare, and the rest of energy, transportation & logistics, entertainment, consumer goods, retail/luxury goods, social impact, manufacturing and agribusiness.
When searching for a job or internship: Sales Management, Business Development and Sales, Public Relations and Communications, Marketing and Marketing Management, Account Management, Digital Marketing, Advertising, and Brand Management.
Check out the Labor Market Insights module below to explore professions and industries.
Taking on leadership or e-board roles in student clubs is a great way of buildings skills and competencies as well as your network!
- AU Fashion Society
- Kogod Women in Business
- Alpha Kappa Psi
Checking out our resources below for more help and dive into the world of Marketing through articles, technology tools and by using the Industry Insights Module below.
