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Omnichannel Marketing

Location: United States
Experience Type: Volunteer Opportunities
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Gain the basic Excel skills professionals in business & finance use every day.

Welcome to the Omnichannel Marketing simulation!

Get ready to step into the world of modern marketing, where creativity meets data and every decision is driven by customer experience. In this program, you’ll take on real-world-inspired projects that explore how brands build meaningful connections through storytelling, digital innovation, and strategic planning.

You’ll learn how to design integrated campaigns, pitch new digital experiences, collaborate with content creators, and evaluate marketing performance using real metrics. Whether you’re curious about marketing, interested in tech and innovation, or just want to build career-ready skills, this simulation will give you hands-on experience to help you grow.

Let’s get started.

This program is self-paced. It takes approximately 5-6 hours to complete.

Skills Learned:

  • Developing an integrated marketing plan
    Marketing that moves with purpose

    • Creative Thinking
    • Project Management
    • Strategic Analysis
    • Written Communication
  • Digital transformation of the retail guest experience
    Design the future of retail

    • Digital Transformation
    • Product Development
    • Market Research
    • User Research
    • Strategic Thinking
    • Design Thinking
    • Visual Communication
  • Pitch a local ambassador strategy
    Think local. Influence global.

    • Critical Thinking
    • Decision Making
    • Verbal Communication
  • Data analysis
    Using data to drive marketing decisions

    • Data Analysis
    • Critical Thinking
    • Written Communication
    • Marketing
  • Finish Line

Experience Information

Sponsor
Forage Academy
Learn More
Caroline Figueiredo HausmannForage logo
Forage Showcase your skills. Find your career fit.
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Contact & Location

Phone
202-885-1908
Email
kogodcareers@american.edu
Address

Kogod Suite 122
4400 Massachusetts Avenue, NW
Washington, DC 20016

Career Service Hours

M Monday 9:00 am - 5:00 pm
T Tuesday 9:00 am - 5:00 pm
W Wednesday 9:00 am - 5:00 pm
TH Thursday 9:00 am - 5:00 pm
F Friday 9:00 am - 5:00 pm

Graduate Student Drop-In/Office Hours: Mon, Wed, Fri @ 12-1pm EST in KSB 122 or virtually: ksb-careers.biz/grad-visits

Undergraduate Students Drop-Ins: General: Tuesday 5:30-7:30PM, Thursday 6-8PM, KSB 114. Finance: Monday/Wednesday, 6-8PM, KSB 114.  114. BAE and Marketing: Monday 3-5PM, Wednesday 11AM-1PM, KSB 122

Meet the Team

Cynthia O'Brien Meet Cynthia
Andrea Carpenter Meet Andrea
Robin Marks Meet Robin
Caroline Figueiredo Hausmann Meet Caroline
Kelli Carroll Meet Kelli
Gabriel Pickett Meet Gabriel
Jessetta Ray Meet Jessetta
Brandy Rodgers Meet Brandy
Jim Waite Meet Jim
Riley Woolston Meet Riley
Nicole DeCastro Meet Nicole
Bennett Rosenow Meet Bennett
Diane Roznowski Meet Diane
Ray Ruiz Meet Ray
Maya Williams Meet Maya
Nini Asikin Meet Nini
Ken Rigberg Meet Ken
Kaitlyn Gibbens Meet Kaitlyn
Phone
202-885-1908
Email
kogodcareers@american.edu
Address

Kogod Suite 122
4400 Massachusetts Avenue, NW
Washington, DC 20016

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